A webinar with Clarify Health and Memorial Herman in collaboration with the American Association of Physician Leadership (AAPL). 

“Clarify’s platform allowed us to dive deep into our referral data and identify areas where we could better engage with providers. This, in turn, helped us strengthen those partnerships and expand our reach.” 

Jessica Bright, Memorial Hermann Health System 

Health systems are continuously looking for innovative ways to drive growth, align with providers, and enhance patient outcomes.  

John Barzydlo, vice president of Customer Success at Clarify Health, and Jessica Bright, director of Business Development for Primary Care at Memorial Hermann Health System, highlighted three critical themes of   

1. Operationalizing referral and performance analytics for growth 
2. Targeting the right providers for stronger partnerships 
3. Enhancing care quality and reducing patient outmigration 

Each of these areas is fundamental to healthcare systems’ strategic planning, providing them with the necessary tools and insights to make informed business decisions that lead to sustainable growth and enhanced patient care. 

Operationalizing referral and performance analytics for growth 

Health systems face constant pressure to expand their reach and capture a larger market share. One of the key strategies discussed in the webinar was how data-driven referral and performance analytics can help healthcare providers grow strategically by identifying opportunities for provider engagement and patient referral management. 

Memorial Hermann Health System, one of the largest healthcare providers in Texas, leveraged Clarify Health’s analytics platform to gain meaningful insights into their market share and physician referral patterns.  

By segmenting and better understanding which providers were referring patients and identifying potential areas of improvement, Memorial Hermann was able to enhance partnerships and optimize their referral networks. 

“[[Clarify’]] gives me the ability to dig into the most granular insights into the market. I can look at physician level data. I can look at market share data to really help us identify where do we want to strategically align across the organization. And then when you kind of dig down into that by the region, what are our opportunities?.” Jessica Bright, Memorial Hermann Health System 

This kind of granular analysis helps health systems like Memorial Hermann grow their patient base and build stronger relationships with key providers, driving alignment across all care settings across the continuum.  

Targeting the right providers for stronger partnerships 

Provider alignment ensures that healthcare systems operate efficiently and deliver high-quality care. Memorial Hermann pinpointed high-performing providers and assessed where additional partnerships could drive the most value.  

Jessica Bright highlighted during the session that “Clarify’s platform allowed us to dive deep into our referral data and identify areas where we could better engage with providers. This, in turn, helped us strengthen those partnerships and expand our reach.” 

Using a data-driven approach, Memorial Hermann aligned with providers who contributed significantly to patient outcomes and supported the organization’s long-term growth strategy; that is, growth through care expansion to improve community health. 

This type of intelligence is invaluable. Understanding which providers are most likely to contribute to growth and which areas require further alignment enables healthcare organizations to make informed decisions that drive revenue and quality improvements. 

As John Barzydlo noted, “The ability to drill down into provider data allowed Memorial Hermann to be more targeted in their approach, ensuring that their partnerships were both strategic and mutually beneficial.” 

Enhancing care quality and reducing outmigration 

One significant challenge for healthcare systems is patient outmigration, where patients take it upon themselves to seek care outside of the organization’s network. By leveraging patient journey insights, Memorial Hermann was able to identify patterns of outmigration and take proactive steps to mitigate this issue. 

The ability to forecast and address outmigration helps healthcare systems retain patients and improve the overall quality of care. By understanding where and why patients sought care elsewhere, Memorial Hermann could implement strategies to reduce these occurrences, leading to better patient outcomes and increased loyalty to their network. 

During the webinar, Jessica Bright emphasized the value of these insights: “We could see exactly where patients were going for care outside our network. This allowed us to make strategic adjustments, enhance our service offerings, and ultimately improve patient retention.” 

Transforming Memorial Hermann’s strategy  

Deploying advanced analytics platform is at the core of Memorial Hermann’s success. Built on the Clarify Atlas Platform, this enterprise solution integrates data from multiple sources, including claims data, pharmacy data, demographic information and population health trends, to provide a holistic view of the healthcare landscape.  

By mapping over 300 million lives and delivering 20 billion+ comprehensive insights, the Atlas Platform enables healthcare systems to make data-driven decisions that lead to measurable improvements in growth, provider alignment, and patient outcomes. 

The platform’s ability to deliver actionable insights in real-time allowed Memorial Hermann to forecast demand, target the right providers, and confidently address outmigration.  

Jessica and her team at Memorial Hermann created a high-confidence, five-year strategic plan, saving hundreds of analyst hours by providing on-demand insights that would have otherwise required manual analysis. 

Analytics platforms must be as powerful as they are user-friendly, permitting healthcare providers with access to data and insights without needing extensive analytical expertise. Jessica added, “It really helps us focus and look at provider insights as far as performance on cost, quality and utilization. And there’s a really cool dashboard that…shows this performance and helps you get a quick glance, high level as to how these providers and whatever subset of providers you choose [[are]] performing.” 

Conclusion 

The webinar provided a clear demonstration of the value that advanced analytics can bring to healthcare organizations. By leveraging referral and performance analytics, targeting the right providers, and addressing patient outmigration, Memorial Hermann acted on its mission, “To create healthier communities, now and for generations to come.”  

For healthcare organizations looking to optimize their operations and enhance patient care, the insights and strategies shared during the webinar offer a compelling case for the power of advanced analytics and its positive impact on clinical performance. When leveraged effectively, powerful tools and insights like the ones operationalized by Memorial Hermann, can enable organizations to deliver better care, foster stronger provider relationships, and achieve sustainable growth. 

To learn more about how Clarify Health’s analytics solutions can transform your organization, visit Clarify Health.